EXPERIENCE

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1215 E Fort Ave Suite 200
Baltimore, MD 21230

Manage a team of cross-functional creatives
Define process to streamline design workflow and improve output quality
Establish strategic design direction to ensure product cohesion
Provide creative direction and design training for a team of UX, visual, and content designers to nurture team-wide excellence

Educate external team members on the value of research and bespoke design
Develop and implement research plans including stakeholder & user interviews and collaborative workshops to establish goals, audience needs, requirements, and priorities
Create user personas & journeys that define strategic goals with empathy for users
Develop information architectures that equally balance user & business priorities
Design wireframes & interactive prototypes of websites and digital app products

1414 Key Hwy #100
Baltimore, MD 21230

Create cross-platform analytics dashboards to evaluate campaign performance & uncover optimization opportunities
Create website content inventories to organize content messaging, on-page SEO elements, analytics needs, & development considerations

Develop & implement ongoing content strategies that satisfy business and user needs
Assist in the management of content creation process with internal and external audiences to ensure a sound strategic direction is implemented

118-AA Shawan Road
Hunt Valley, Maryland 21030

Create, implement & report on campaigns spanning email, paid search, and display
Conduct website audits including competitive analysis, keyword research, site structure evaluation, & content evaluation

Bachelor of Arts in Mass Communications
Focus in Advertising + Public Relations